Sachin Tendulkar Enters Indian Gaming With Investment in Hitwicket Developer Metasports Interactive

Indian cricket legend Sachin Tendulkar has taken a new step into the gaming industry by investing in Metasports Interactive, the company responsible for developing the mobile cricket strategy game Hitwicket.

The investment, announced on November 3, 2026, establishes Tendulkar as a minority stakeholder in the Hyderabad-based company. Alongside his investment, he will serve as Hitwicket’s brand ambassador, strengthening the connection between professional cricket and interactive gaming.

Unlike traditional cricket games that primarily focus on batting and bowling, Hitwicket places greater importance on tactical planning, team management and match decisions. Players are encouraged to build their squads and develop strategies to compete against opponents.

Tendulkar’s involvement is expected to extend beyond promotional activities. His experience as an international cricketer could contribute to future gameplay improvements, particularly in areas involving match situations, team strategies and cricket-related decision-making. The developers also plan to introduce him as a playable character.

Founded by Kashyap Reddy and Keerti Singh, Metasports Interactive has been working to establish Hitwicket among cricket enthusiasts worldwide. According to company figures, the game has reached more than 20 million players across over 120 countries.

The company is now pursuing an ambitious expansion strategy, targeting 100 million downloads within the next three years. Tendulkar’s association could help Hitwicket reach new audiences, particularly in markets where cricket has a strong following.

Although the financial details of the investment remain undisclosed, the development reflects growing interest in India’s gaming ecosystem from established sporting personalities.

The partnership also highlights how traditional sports and digital entertainment are increasingly coming together, creating new opportunities for homegrown gaming companies.

With Tendulkar joining as both an investor and brand ambassador, Hitwicket enters a new phase of development as Metasports Interactive works toward expanding its presence in the global mobile gaming market.